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Most people and companies had never heard of Online Reputation Management before the winter of 2007-2008, but now everyone is talking about how to monitor and manage online reputations. In fact, the search engine optimization industry has started selling its services for "online reputation management" but most SEOs really know very little about how to manage online reputation effectively.
You'll find a lot of cheap, unprofessional advice from search engine optimization professionals about how to conduct online reputation management but the majority of them are just repeating bad ideas they have read on other SEO blogs.
Online reputation management has to be handled carefully and professionally and there are not many people who can really take on a major PR nightmare and handle it successfully.
Here you'll find some of the bad ideas that search engine optimization professionals advocate and why they don't work.